My best advice is to ask lots of questions and talk to people who have already accomplished a lot before. When I first started out the business, there was nothing like it, but four or five years later, I felt like the world no longer needed another cafe. It has made me more passionate about environmental issues than ever.
Whew, this is a long story. I wrote Where East Eats West because I wanted to provide a different kind of business manual on China, and finally put an end to those mistakes that keep happening.
You work in clean energy now — what do you do and what drew you to this field? Experienced businesspeople are going to anticipate a lot of the problems before coming to China. What are some of the biggest mistakes that entrepreneurs new to Beijing make?
It was encouraging to see that what I was learning while making sandwiches was actually applicable on a much larger scale. We had everything lined up, including an investor and an operation manager — and March was our best month ever.
I lived in Hong Kong and Korea for a couple years until a friend told me: On the other hand, another way to mess up is underestimating how important it is. After a couple of months, all of our cash reserves were gone.
I knew there were plenty of books out there on doing business in China, but I wanted this one to be fun and educational. I always found it fascinating that these huge corporations were experiencing the same business problems that I was.
I have six years of data because I used to track the air quality pollution. But I also just wanted to convey that China is not out to cheat foreigners; foreigners just happen to get tripped up all the time because they come here uninformed about how business is done differently.
The idea was to really phase myself out of the business and start focusing on other things. If you could only give aspiring entrepreneurs in Beijing one piece of advice, what would it be?
Face and guanxi are the most obvious concepts. At university, I studied Oriental philosophy and knew I wanted to be in the East. What inspired the title for your book Where East Eats West?Longtime Beijing resident Sam Goodman migrated here from Canada in to study Chinese, opened the highly successful sandwich chain Sammie’s in and wrote Where East Eats West: The Street-Smarts Guide to Business in China in Sam of Sammies: Entrepreneur & Where East Eats West author Sam Goodman; Sam of.
Beijing Sammies Professor Myles Bassell Bus Small Business Management & Minority Entrepreneurship Brooklyn College Case Study: Beijing Sammies. Essays - largest database of quality sample essays and research papers on Beijing Sammies Case Study Answers. Cultural Differences in Business.
Print Reference this. Disclaimer: Development: Study the creation of a successful business in a Far Eastern country, particularly one that is often unfriendly to outsiders; view the process of entrepreneurship through an international lens. As of the publishing of this case, Beijing Sammies continues.
Study Questions. CASE: BEIJING SAMMIES: SERVING THE CLIENT, NOT THE SANDWICH 1.
2. 3. 4. Why do you think Goodman is having a difficult time finding employees who can. When Sam Goodman opened a new Sammies café in Beijing's Motorola Building, he cut prices by 50 percent for the first three months in order to attract customers.
The initial period was very successful, but when prices returned to normal, sales dropped dramatically and fell short of targets.
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